Opportunity Analysis
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One of the biggest problems with small business owners is that they have a great idea about going into business, but they don’t have a clue about the amount of work it will take to get their product or service to their clients.
-Moe Mowry
Business Development Officer
Small Business Administration
The economy is slow and the competition for customers is at an all time high. Combine this with the fact that over 75% of all small businesses fail within the first five years, and you have a huge mountain to overcome.
So how is it that most businesses are failing, and yet there are some businesses out there producing enormous amounts of profits and freedom for their owners?
How do they do it? How can you stack the odds in your favor like they do?
And more importantly, what do YOU have to do to join those business owners who seem to have plenty of time and money?
You can join those same business owners who consistently earn hundreds of thousands of dollars, even millions, a year while their businesses seem to operate on autopilot. We can show you how.
Some of the answers lie in what you’ve been doing all along: in the hidden marketing assets already in your business.
Coventry’s marketing system works by optimizing the eight pillars of marketing that support and drive the profits in a strong business. You can click on the links to the right to read more about each, but first, here’s a big picture overview of how the system works.
The very first step, where you’ll have the opportunity to start transforming your business in less than 90 days, is the Opportunity Analysis.
During this meeting, which serves as a comprehensive marketing audit, we work together to uncover the hidden marketing assets that you already have in your business.
We will also create a strategy plan that will get you results, guaranteed!
As small business owners, we know that many times it’s easy to get so involved in the day-to-day operation of our business that we overlook many of the marketing assets that are just sitting there, available to us, in the business.
These hidden marketing assets may take many different forms, but if they were leveraged and optimized, these assets could produce an EXTRA $10,000 to $1,000,000 or more in additional revenue and profits for your company, depending on your existing gross revenue.
Do you have any of these in your business?
• Past customers
• Special knowledge or industry expertise
• Unique products or services
• Under performing sales people
• Advertising that doesn’t get results
• Present customers
• Relationships with other businesses
• Average unit sale amount
• Back end products
• Community reputation
• Prospective customers
• A great location
• Staff expertise or lack thereof
• Quality products
• Low closing ratios
• Competitive advantage
• Marketing efforts that don’t work
• Packaging of products and services
• Web presence
Are you making any of these marketing mistakes?
• Not promoting your U.S.P. or E.V.P.
• Running ineffective image or media advertising
• Cutting prices on the front end with no back end marketing plan
• Not testing all components of your marketing
• Not using effective headlines
• Building on only one or two marketing pillars
• Not using joint ventures and alliances
• Do your ads “tease and titillate” instead of “teach and educate”?
• Not having an effective Internet website
If so, then you have a wealth of hidden marketing assets. This is how the system works:
During our Opportunity Analysis, we will help you identify and re-deploy these assets in a way that will give you guaranteed dramatic growth increases in a very short time, without having to invest more money in advertising!
For more information on how an Opportunity Analysis can dramatically increase your revenues and profits without spending more money on advertising, contact us today or just call 646-450-4120.
Or, click here to find out more about the first pillar: establishing a Unique Selling Proposition, the very cornerstone of any successful marketing plan.
